Monsieur de CHANEL

At Mass Ideation, we were honored to collaborate with CHANEL on the unveiling of their first men's watch, the Monsieur de CHANEL. Our mission was to narrate the story behind the innovative watch technology, and what better way to do this than through the engaging realm of Mixed Reality.

Understanding CHANEL's illustrious heritage and the cutting-edge craftsmanship of the Monsieur de CHANEL watch, we embarked on designing a Mixed Reality application. This fusion of real and digital worlds allowed us to create an immersive narrative that encapsulated the essence of innovation embodied in the watch, making the unveiling a memorable experience.

Our expertise in 3D animation, 3D design, app development, and user experience design was fully leveraged to ensure the narrative resonated with the elegance and sophistication synonymous with the CHANEL brand. Through meticulous strategic planning and experiential marketing, we crafted an interface that not only showcased the Monsieur de CHANEL watch in a modern light but also enriched the user's interaction with the marvels of its technology.

This collaborative venture with CHANEL exemplifies the synergy of fashion, technology, and storytelling, highlighting our capability at Mass Ideation to transcend conventional boundaries and deliver an evocative narrative through Mixed Reality. Through this project, we have not only unveiled a timepiece but also a timeless story, eloquently told through the lens of Mixed Reality.