Mass Ideation is an AI integration studio run by Miguel Sanchez.
I design, build, and maintain AI systems for media, tech, and Web3 companies, including Stack, my own blockchain finance platform that’s been running in production since 2023.
Why “Mass Ideation”
Mass Ideation started in 2009 with a simple idea: use technology to help the most people. That’s what the name stands for. Over the years I’ve built systems for brands like Chanel, Louis Vuitton, IHOP, Nickelodeon, Pepsi, and Google. Now with AI, I’ve been able to amplify my output to not only help clients but build products I think need to exist.
Why automation first
I run Mass Ideation with systems and automation as the core team. AI agents handle research, content generation, data pipelines, and monitoring. The same tools and patterns I build for clients.
This isn’t a pitch. It’s how I actually operate. The content engine, the matchmaking platform, the blockchain finance app. I use the same stack to run my own business. When I say “I have it running for me; I can set it up for you,” that’s literal.
When a project needs more hands, I bring in specialists. But you always have me as the responsible owner, the person who architected the system, wrote the code, and will pick up the phone.
Background
I started in media and interactive in the late ’90s, building digital experiences, content systems, and production workflows for brands like Chanel, Louis Vuitton, Nickelodeon, Pepsi, and Google. By 2011 I was building early AI systems, and that work led into finance and blockchain, where I spent nearly a decade with DeFi protocols, smart contracts, and real-time tooling.
Mass Ideation sits at the intersection: complex, cross-discipline problems where AI can replace entire workflows, not just speed up one step. The kind of systems where you need someone who understands the business logic, the technical architecture, and the operational reality of keeping it running.
How I work
Start with the intake
Everything begins with the project intake form. You tell me about your systems, goals, and timeline. I review it, identify the highest-impact opportunity, and come back with a clear recommendation before any calls happen.
Structured, not open-ended
No cold calls, no open-ended discovery loops. By the time you and I talk, both sides already know the problem, the approach, and whether it's a fit.
Clear scopes
30–90 day integration sprints with defined outcomes. You know what you're getting and when.
One owner, start to finish
The person who architects your system is the same person who builds it and maintains it. No handoffs, no layers.