We experiment on our own products
We test agents, funnels, and channels on Stackit, Navo, and NeedsMatch so you are not the test dummy.
12-month program · For creative + digital + tech agencies
Build a Growth System That Learns, Improves, and Scales.
Only for creative, digital, and tech agencies doing $50K–$300K per month with at least 30 inbound leads and a sales-call model. Connect content, lead capture, follow-up, booking, customer experience, and learning so AI and automation work as one operating system.
How the lab works
How Our Growth R&D Lab Works for You.
We extract what works into an Engine
When a pattern works repeatedly, we standardize it into our AI Growth Engine: content → capture → follow-up → booking → learning.
We install and tune it for your agency
We build a Lead-to-Cash System inside your agency in a 12-month program, then keep it running with hosting and monitoring.
The engagement path
Diagnose → Audit → Install → Keep It Running.
- 01
Diagnose
Run the free AI Growth Diagnostic and identify the largest leak in the wheel.
- 02
Audit
Put real numbers against the leak in the required $299 Lead-to-Cash Audit; the Audit is planned to move to $1K.
- 03
Install
Choose the $5K founding option, $10K 12-month done-with-you program, or $25K VIP done-for-you implementation.
- 04
Keep It Running
Continue with hosting, monitoring, and asset access so the system stays live and improving.
Who this is for
Established agencies with demand.
- Creative, digital, and tech agencies doing $50K–$300K per month
- Agencies receiving at least 30 inbound leads per month from content, ads, or referrals
- Teams that use sales calls or strategy sessions as the main conversion event
- Owners who want a connected system rather than another isolated tool
Not a fit if...
The inputs are not there yet.
- — Agencies doing less than $50K per month
- — Teams without consistent traffic or at least 30 inbound leads per month
- — Agencies without a clear, proven offer
- — Businesses looking for guaranteed revenue
The operating system
Seven stages. One shared learning loop.
The system is designed around business outcomes, not around any single model, CRM, or automation tool.
- 01
Awareness
Attract the right attention with useful, testable content and campaigns.
- 02
Lead Capture
Turn calls, forms, messages, and visits into structured demand.
- 03
Sales
Qualify, follow up, book, and advance the right opportunities.
- 04
Customer Experience
Give customers a clear and responsive path from decision to delivery.
- 05
Loyalty
Create systems for retention, expansion, and referral.
- 06
Learning
Connect outcomes and feedback so the system knows what worked.
- 07
Optimization
Improve messages, workflows, and decisions using what the system learned.
What we build
The smallest connected system that can create measurable learning.
01
Growth-system architecture
02
AI video and content agent
03
Lead capture and qualification
04
Follow-up, booking, and no-show recovery flows
05
CRM pipeline and performance dashboards
06
Learning and optimization system
07
Ops Pack access and operating playbooks
The first 90 days
From quantified leak to an operating system.
The first 90 days establish and launch the priority loop inside the larger 12-month done-with-you program.
Diagnose + design
Use the Lead-to-Cash Audit and operating data to define the first high-value loop, owners, baseline, and implementation plan.
Build + connect
Install the content agent, capture, follow-up, booking, CRM, and dashboard workflows required for that loop.
Launch + operate
Run real leads through the system, fix failures, document ownership, and move the team into the Ops Pack operating rhythm.
Implementation options
Three application-only paths.
Every implementation starts after the paid Audit. The founding rate is limited to the first three qualified agencies.
Founding · First 3
$5K
A founder-rate 12-month done-with-you program. Application-only through the Audit.
Done with you · 12 months
$10K
The standard 12-month program for installing and operating your Lead-to-Cash System with your team.
Done for you · VIP
$25K
VIP implementation for agencies that want Mass Ideation to build the connected system for them.