Technology Waves
Fifteen-Plus Years of Trying the New Thing Early.
Before today's AI boom, Mass Ideation was putting video inside banner ads, building mobile and web games, and creating computer-vision, augmented-reality, virtual-reality, and interactive experiences. That wave-spotting discipline now powers our growth R&D lab.
Wave 1
Mobile
Customers moved from desktop to mobile. Companies needed new interfaces and behaviors, and Mass Ideation built for that change.
Detailed project dates, roles, media, permissions, and results remain subject to source review.
Wave 2
Computer Vision and Machine Perception
Software began recognizing images, objects, spaces, and movement. Camera-based work taught us to build systems that sense and respond to the world.
Detailed project dates, roles, media, permissions, and results remain subject to source review.
Wave 3
Augmented and Virtual Reality
Digital information moved into physical space. The work joined real-time interaction, 3D content, devices, and customer experience.
Detailed project dates, roles, media, permissions, and results remain subject to source review.
Wave 4
Applied AI and Business Systems
AI expanded into language, automation, decision support, products, and daily operations.
Detailed project dates, roles, media, permissions, and results remain subject to source review.
Wave 5
AI Agents
People increasingly ask AI to research and complete tasks. Businesses must be clear, trustworthy, and safe for approved agents to use.
Detailed project dates, roles, media, permissions, and results remain subject to source review.
The tools keep changing. The method stays the same: experiment early, keep what proves useful, and turn it into an operating system.