Our growth R&D lab tests AI agents, funnels, and money models on live products. Here is what is operating, what is still being tested, and what we have learned.
These are the products and systems inside our R&D lab—Stackit, Navo, and NeedsMatch—where we run AI and agent experiments before turning the winners into an AI Growth Engine for agencies.
Labs / internal product
Live
Stackit.ai
Crypto treasury platform
Leak attackedRestricted paid acquisition and a product serving only human treasury owners
ExperimentBuilt an owned education-to-product funnel, automated treasury workflows, and agent-ready interfaces
Early result / learningLive since February 2023 · Hundreds of customers through the cycle · ≈$40K historical peak MRR
Stackit.ai grew from a manually incubated treasury strategy into an application used by hundreds of customers throughout a market cycle. Live since February 2023, Stack is now applying those product, customer, and operating lessons as it expands from human treasury owners to AI agents.
Leak attackedVideo creation, publishing, performance review, and iteration lived in separate tools
ExperimentBuilt an agent loop that creates, posts, reads performance, and changes the next video
Early result / learningCreate–post–learn workflow in active development · No completed client outcome claimed
An internal AI video engine used inside selected AI Growth Engine implementations. Navo creates, publishes, and learns from video performance while the private beta develops.
Verified agency outcomes will be added only when we can substantiate the starting point, timeline, result, and source.
02 — Then
Legacy Creative Experiments.
Before Mass Ideation became a growth R&D lab, we spent more than a decade as the “try the new thing” partner for agencies and brands: early video banner ads for Disney, AR and interactive work for fashion houses, and mobile and web games for entertainment and global brands like Google and Johnson & Johnson.
That wave-spotting experience is why our AI and agent experiments stay early and useful, not gimmicky.